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“Go on then, give me you’re best rate.” It’s what reps at any one of the many merchant account companies hear many times on a daily basis. It’s an important question and the answer without doubt should shape your decision on whether or not to open an account with them. The thing is though that the reasons for that are probably quite different to what you think.

The main thing is that we all want a cheap merchant account, but it has to be understood that this is about a lot more than a charge rate.

It is true however, that most people are drawn to an company web page on the basis of the figures. However, the idea of ‘what you see is what you get’, does not apply to merchant credit card processing services.

Let’s look at a theoretical example. A company offers a rate of 1.2%, their potential customers get very excited and sign up. They then realize that they have a $25 minimum every month and they have also signed a 3 year contract, that they will have to pay 200 bucks to get out of.

This totally shakes things up. What initially seemed like a really cheap merchant account to begin with, has suddenly become a lot more pricey.

That’s where Merchant Warehouse comes in and is the reason for Merchant Warehouse Review, because their approach is refreshingly different. They do not present a headline number to get people to sign on the dotted line.

They offer a consultative approach, which involves telling people all of account charges involved, not just for them but for all the industry. This really allows people to be able to understand what is the best company for them, because they can now compare ‘apples with apples’ by doing a proper comparison.

As well as this, they also have a great dedication to customer support and service. They have just received a prestigious award from the Electronic Transaction Association (ETA), an industry regulator that proves exactly this, as they were voted Independent Sales Organization of the year.